Privacy Policy

July 8, 2019

At AgeUp ("AgeUp"), a brand of Haven Life Insurance Agency LLC ("Haven Life"), we are committed to maintaining your confidence and trust as it relates to the privacy of your information. Please read below and learn how we collect, protect, share, and use your information as part of our technology platforms, including, without limitation, our websites, interactive features, applications, and social network pages ("Platforms").

We use the terms "we", "our", "us", and similar to refer to Haven Life, Massachusetts Mutual Life Insurance Company ("MassMutual"), the AgeUp brand, and any affiliate companies and partners. We use the terms "you", "your", and similar terms to refer to the visitors to our website.

1. Information We Collect on Our Platform

Information You Provide To Us

We may collect "Personal Information" (information that can be used to identify you as an individual) such as your name, email, telephone number, home address, demographic information (such as zip code, age), payment information (such as account or credit card number), social security number, medical and health information, checking history, and account balances. The types of Personal Information we collect may vary depending on your use of the features of our Platforms. We are a licensed insurance agency and a wholly owned subsidiary of Massachusetts Mutual Life Insurance Company ("MassMutual"), and we sell products issued by MassMutual. If you are or become a customer of our parent company, MassMutual, and use our Platforms to access account or contract information, we will handle your information in accordance with MassMutual’s customer privacy notices.

Information We Collect Automatically

Usage Information. Whenever you visit or interact with our Platforms, we, as well as any third-party advertisers and/or service providers, may use a variety of technologies that automatically or passively collect information about how you accessed and used our Platforms ("Usage Information"). Usage Information may include browser type, device type, operating system, application version, the page served, the time, the preceding page views, and your use of features or applications on our Platforms. This information helps us keep our Platforms fresh and interesting to our visitors and allows us to tailor content to a particular visitor’s interests.

Device Identifier. We automatically collect your IP address or other unique identifier ("Device Identifier") for the Device (computer, mobile phone, tablet, or other device) you use to access our Platforms. A Device Identifier is a number that is assigned to your Device when you access a website or its servers, and our computers identify your Device by its Device Identifier. We may use a Device Identifier to, among other things, administer our Platforms, help diagnose problems with our servers, analyze trends, track users' web page movements, help identify you and your interests, and gather broad demographic information for aggregate use.

Cookies; Pixel Tags. The technologies used on our Platforms to collect Usage Information, including Device Identifiers, include but are not limited to: cookies (data files placed on a Device when such Device is used to visit our Platforms), mobile analytics software and pixel tags (transparent graphic image, sometimes called a web beacon or tracking beacon, placed on a web page or in an email, which indicates that a page or email has been viewed). Cookies may also be used to associate you with social networking sites such as Facebook and Twitter and, if you so choose, enable interaction between your activities on our Platforms and your activities on such social networking sites. We, or our vendors, may place cookies or similar files on your Device for security purposes, to facilitate site navigation, to perform analytics, and personalize your experience while visiting our Platforms (such as allowing us to select which ads or offers are most likely to appeal to you, based on your interests, preferences, location, or demographic information). A pixel tag may tell your browser to get content from another server.

To learn how you may be able to reduce the number of cookies you receive from us, or delete our or third party cookies which have already been installed in your browser’s cookie folder, or prevent tracking activities generally, please refer to your browser’s tools or help menu or other instructions related to your browser. Because an industry-standard Do-Not-Track protocol has not yet been established, our information collection practices on our Platforms will continue to operate as described in this online privacy policy regardless of any "Do Not Track" signals that may be sent by certain browsers. However, you may refuse to accept cookies in order to prevent tracking activities. If you do disable or opt out of receiving cookies, please be aware that some features and services on our Platforms may not work properly because we may not be able to recognize and associate you with your account(s). In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.

2. How we use the information we collect

We use the information we collect about and from you for a variety of business purposes such as to respond to your questions and requests for services; provide you with access to certain areas and features of our Platforms such as certain products and services; display purchase history information; verify your identity; communicate with you about your account and activities on our Platforms and, in our discretion, changes to any of our policies; tailor content, advertisements, and offers we serve you; improve our Platforms; comply with license obligations; and for additional purposes disclosed to you at the time you provide your Personal Information or otherwise with your consent. We may also collect your location based information for the purpose of providing you with certain services.

3. Sharing of information

Except as described in this Privacy Policy, we will not provide any of your Personal Information to any third parties without your specific consent. We may share non-Personal Information, such as aggregate data and Usage Information with third parties. We may also share your information as disclosed at the time you provide your information, as set forth in this Privacy Policy and in the following circumstances:

Third Parties Providing Services. We may share your Personal Information with third parties who perform functions on our behalf (or on behalf of our partners) such as:

  • Our affiliated companies, such as our parent company MassMutual, insurance or investment companies, insurance agencies or broker-dealers;
  • Nonaffiliated companies in order to perform standard business functions on our behalf including those related to processing transactions you request or authorize, or maintaining your account or policy; service providers who host or operate our Platforms, analyze data, process transactions and payments, fulfill orders, or provide customer service; advertisers; sponsors or other third parties who participate in or administer our promotions, contests, sweepstakes, surveys, or provide marketing or promotional assistance and "powered by" partners or partners in co-branded sites. Your Personal Information may also be used by us or shared with our sponsors, partners, advertisers, or other third parties to provide you with product information and promotional and other offers.
  • Credit bureau reports;
  • Other financial institutions with whom we may jointly market products, if permitted in your state.

Your Agreement to Have Your Personal Information Shared. While on our Platforms, you may have the opportunity to opt-in to receive information and/or marketing offers from someone else or to otherwise consent to the sharing of your information with a third party, including social networking sites such as Facebook or Twitter. If you agree to have your Personal Information shared, your Personal Information will be disclosed to the third party and the Personal Information you disclose will be subject to the privacy policy and business practices of such third party.

Business Transfers. We may share your Personal Information with other entities and our affiliates primarily for business and operational purposes. In the event that we are involved in a bankruptcy, merger, acquisition, reorganization, or sale of assets, your information may be sold or transferred as part of that transaction.

Legal Disclosure. We may transfer and disclose your information to third parties to comply with a legal obligation; when we believe in good faith that the law or a governmental authority requires it; to verify or enforce our Terms of Use or other applicable policies; to address fraud, security or technical issues; to respond to an emergency; or otherwise to protect our rights or property or security of third parties, visitors to our Platforms, or the public.

Please note that any Personal Information consisting of medical or health information is only shared with third parties to perform business, professional, or insurance functions on our behalf or as authorized by you.

4. Information we receive from third parties

We may receive information about you from third parties such as consumer or other reporting agencies and medical or health care providers; or through your interactions with our affiliated companies. In addition, if you are on another website and you opt-in to receive information from us, the other website will submit to us your email address and other information about you so we may contact you as requested. You may also choose to participate in a third party application or feature (such as one of our Facebook or Twitter applications or a similar application or feature on a third party website) through which you allow us to collect (or the third party to share) information about you, including Usage Information and Personal Information. This might include lists of your friends, "likes", comments you have shared, groups, location, and other similar information. Services like Facebook Connect give you the option to post information about your activities on our Platform to your profile page to share with others within your network. In addition, we may receive information about you if other users of a third party website give us access to their profiles and you are one of their "connections", or if information about you is otherwise accessible through your "connections'" web page, profile page, or similar page on a social networking or other third party website or interactive service. We may supplement the information we collect about you through our Platforms with such information from third parties in order to enhance our ability to serve you, to tailor our content to you, and/or to offer you opportunities to purchase products or services that we believe may be of interest to you.

5. Your privacy rights, choice, and access

You control the Personal Information that you provide to us on our Platforms, but some Personal Information is required by us in order for you to obtain services from us or for you to use our Platforms. If you choose not to provide us with your Personal Information on our Platforms, you may not be able to take advantage of some of the services we offer or use some functionality on our Platforms. Except as provided above in section 3, we will not share Personal Information collected on our Platforms with third parties without your consent. You may also direct us to stop sending you promotional emails by following the removal instructions in a communication you receive from us. Your opt-out request will be processed within 10 business days of the date on which we receive it.

If you wish to modify, verify, correct, or delete any of your Personal Information collected through our Platforms, you may edit your registered user information or contact us at the address or email listed at the end of this Privacy Policy. In accordance with our routine record keeping processes, we may delete certain records that contain Personal Information you have submitted through our Platforms. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. It may not always be possible to completely remove or delete all of your Personal Information from our databases without some residual data because of backups and other business reasons. We will retain your Personal Information (including geo-location data) for as long as your account is active or as needed to provide you services. If you wish to cancel your online account or request that we no longer use your Personal Information to provide you services through our Platform, contact We will retain and use your Personal Information as necessary to comply with our legal obligations, to maintain and service your policy or contract, resolve disputes, and enforce our agreements. We do not control certain privacy settings and preferences maintained by our social media partners like Facebook and Twitter. If you wish to make changes to those settings and preferences, you may do so by visiting the settings page of the appropriate social media site.

6. Advertising; how to opt-out

We may use third party ad network providers to help present ads on our Platforms, as well as other service providers to evaluate and provide us with information about the use of our Platforms and the viewing of our content. We do not share Personal Information with these providers (unless, of course, you give us permission). Such providers may place and access cookies, pixel tags, or similar technologies on your Device to serve you ads or other content personalized to your interests which they infer from your browsing on our Platforms and other sites you have visited. In doing so, such third party provider may collect or have access to non-Personal Information such as your Usage Information. The use of cookies, pixel tags, or similar technologies by such providers is subject to the providers own privacy policies, not ours.

If you do not want to receive the benefits of targeted advertising, you may opt-out of some network advertising programs that use your information by visiting the NAI Opt-Out page at Please note, even if you choose to remove your information, you will still see advertising when you are browsing online. However, the advertisements you see may be less relevant to you and your interests.

7. Children

Our Platforms are not directed to children under 13. We do not knowingly collect, use, or disclose personally identifiable information from anyone under 13 years of age. If we determine upon collection that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian's consent. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.

8. Security of your information

We take information security seriously and use certain reasonable security measures to help protect your Personal Information. We apply physical, electronic, and procedural safeguards to protect your Personal Information from unauthorized access. We provide training to our employees on how to safeguard Personal Information and only authorized employees are permitted to access personal information, which may only be used for permitted business purposes. We contractually require service providers to protect your Personal Information and use it exclusively for the purpose of performing certain business functions on our behalf. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note, we cannot ensure or warrant the security of any information you transmit to us, and you use our Platforms and provide us with your information at your own risk.

9. Other sites

Our Platforms may contain links to other sites that we do not own or operate. This includes links from advertisers, sponsors, and/or partners that may use our logo(s) as part of a co-branding or co-marketing agreement. We do not control, recommend, or endorse and are not responsible for these sites or their content, products, services, or privacy policies or practices. These other sites may send their own cookies to your Device, they may independently collect data or solicit Personal Information, and may or may not have their own published privacy policies. You should also independently assess the authenticity of any site which appears or claims that it is one of our Platforms (including those linked to through an email or social networking page).

Our Platforms may make available chat rooms, forums, message boards, and news groups. Remember, any information you disclose in these areas becomes public information and is not subject to the provisions of this Privacy Policy.

10. Changes

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of a notice on our Platforms prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

11. Consent to processing and transfer of information

Our website is governed by and operated in, and in accordance with the laws of the United States. We make no representation that our website is governed by or operated in accordance with the laws of any other nation. By using our website, or providing us with any information, you (a) acknowledge that our website is subject to the laws of the United States, (b) consent to the collection, processing, maintenance, and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.

12. Contact us

If you have any questions or concerns about this Privacy Policy, the practices of our Platforms, or your experiences with our Platforms, please contact or:

Haven Life Insurance Agency, LLC
60 Madison Avenue, 12th Floor
New York, NY 10010